Why the bar is rising for aftermarket product images

Automotive parts makers face a fast-rising bar for product imagery as retailers demand more digital assets in more formats, according to an industry expert.

At the MEMA Aftermarket Technology Conference last fall, Ian McNabb, head of product at Visual SKUs, explained that the days of supplying a single front-view photo for each part are over. Retailers and marketplaces now commonly ask for six to 10 different digital assets per stock-keeping unit (SKU), plus require multiple variants of those files to meet their own specifications.