How Paramount+ Propelled ‘Landman’ Season 2 to Record-Breaking Ratings

While nearly any Taylor Sheridan series is a sure bet on TV, “Landman” stands out as its second season reached record-breaking heights for Paramount+, kicking off with the Season 2 premiere reaching 9.2 million views globally in its first two days.

The debut, which marked a 262% increase from the Season 1 premiere, was just the start of a ratings success story for the Billy Bob Thornton-led Western drama. “Landman” saw week-over-week growth, per Nielsen, leading up to the Season 2 finale...