On-Air Content to launch new music research product for stations

On-Air Content is launching On-Air Research, a new music research product for smaller stations.

The company says On-Air Research is being developed as a more accessible and practical approach to music insight, with a focus on clarity over complexity without large volumes of data that can be difficult for smaller teams to interpret or apply effectively.

Chief Executive Officer Jamie Cawdell says the idea follows the same thinking behind the launch of On-Air Content’s show prep service seven years ago...