Apple makes a huge bet on AI models becoming commodities

Apple CEO Tim Cook

Lafargue Raphael/ABACA/Reuters

• Apple is integrating Google's Gemini AI into Siri, signaling a shift in AI strategy.
• Apple's approach allows Siri to swap AI providers for flexibility and cost savings.
• This move positions Apple to focus on user experience and distribution over AI model development.

Apple's decision to rebuild Siri around Google's Gemini AI models looks, at first glance, like an admission of failure. After years of promising breakthroughs...