Why Ski Helmets are "Cool" and 3 Rules To Live By

The High Fives Foundation, a non-profit that, in part, supports athletes after life-changing injuries, has a message for skiers and snowboarders: helmets are cool. 

To get the word out, High Fives released a three-part documentary, tapping professional skier Xander Guldman alongside experts in medicine and helmet design. 

“Helmet use isn’t about fear…it’s about confidence, respect, and longevity,” said High Fives Foundation director of programs, Dani Trujillo, in a news release. “With #HelmetsAreCool...