Fresh eyes on the Canadian aftermarket, with Rob Blitzstein

A lifetime in auto parts and a new sense of adventure have pulled industry veteran Rob Blitzstein northward. The founder of recently-launched True North Consulting is betting on the Canadian automotive aftermarket and he’s bringing experience he’s gained from the ground up.

He has a long family history tied to the aftermarket. Blitzstein’s great-grandfather converted the family toy store into an auto parts store in the 1950s and he naturally came up in the business.

“I always joke around...