Solopreneurship can be dream come true for many. But there’s a hidden cost
From greater flexibility to a sense of ownership and the hope of financial gain, solopreneurship feels like the new American dream. However, there’s a hidden cost to that dream that has nothing to do with the unending hustle that comes with being both a business owner and that business’s sole employee. It’s the undeniable cost to the planet.
In 2025, about 41 million businesses in the U.S. were run by a sole individual who is both its owner and only employee. As AI allows for solopreneurs to automate a growing number of tasks...