Coca-Cola's CEO said the company is eyeing a big healthy food trend — and it's not protein

CEO James Quincey said fiber might be the next thing for its drinks.

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• Coca-Cola CEO James Quincey said customers might see fiber creep into the company's drinks this year.
• Coca-Cola already sells Diet Coke with fiber in Japan, a drink aimed to "address specific dietary needs."
• Other F&B CEOs have predicted that fiber would be a hot trend in 2026.

Coca-Cola's CEO said the drinks company is looking at one viral health trend this year.