This new type of entrepreneurship is booming—and it’s not just a fad

A relatively new category of solopreneur is booming, and its ascent is challenging perceptions of what it means to be self-employed.

Since 2018 demand for fractional expertise—or specialized talent that works for one or many firms on a limited or part-time basis—has tripled, according to a recent study by workforce intelligence company Revelio Labs. The most popular part-time executive position, according to the study, is CFO, which makes up 18% of fractional executive roles, followed by CMO at 14% and CEO at 10%.