How Netflix brought interactive voting to ‘Star Search’

On January 20, Netflix is bringing back the popular talent competition Star Search, with a twist: For the first time in its history, Netflix will let its audience decide the outcome of a show with live voting. However, unlike how shows have done this in the past, audiences won’t have to send text messages or call a special number to make their votes count. Instead, viewers will vote with their TV’s remote control, or right within the Netflix app if they watch the show on their phones.

Netflix...