Christmas Day 2025 Shatters Streaming Record With 55.1 Billion Viewing Minutes

Streaming captured a record 47.5% of TV viewership in December, eclipsing the previous share record set in July thanks to a historic surge in usage on Christmas Day, according to Nielsen

Streaming generated 55.1 billion viewing minutes during the holiday, shattering the previous single day record set in 2024 by 8%. This marks only the second time in TV history where daily streaming volume exceeded 50 billion minutes. 

Viewership was driven by Netflix’s pair of Christmas Day NFL games...