Why your next job post should read like a marketing campaign

The most qualified marketing candidates already know how to spot a bad ad. They scroll past headlines that don’t resonate, tune out vague language, and ghost messages that feel robotic. And when your job post reads like a corporate compliance document instead of an invitation to do meaningful work, they won’t even click.

More than 80% of job seekers check company reviews and ratings before applying, according to Glassdoor. And it’s not just about perks: Edelman’s Trust Barometer found...