The new ‘Gourmet’ logo is an acquired taste 

A self-described “rat pack” of five “food-loving journalists” just bought the trademark to the defunct food magazine Gourmet, updated it for the modern reader, and brought it back as an online newsletter—all without consulting the magazine’s former publisher, Condé Nast. And if you didn’t know that already, you might’ve been able to guess it from the publication’s new wordmark.

The logo looks nothing like what you’d expect from the magazine that shuttered in 2009. Instead of a crisp...