See it, want it, buy it: JioHotstar just made streaming shoppable

JioHotstar introduces Shop the Look, a new feature for instant shopping directly from your mobile. Viewers can now buy products seen on screen without leaving the app. This innovation, starting with fashion and NEWME on MTV Splitsvilla, aims to make shopping effortless. The platform plans to expand this feature to other categories, tapping into India's growing creator-commerce market.