$1000 Brakes Not Good Enough? Here's an Upgrade.

For riders seeking the absolute best gear that money can buy, there seems to be no limit to how much they are willing to spend. Top-of-the-line components made of space-age materials, and weight savings that are counted in mere grams, have become the cultural norm of our sport. Products best described as bespoke end up being marketed as revolutionary—and, in a sense, necessary. While it’s great to see companies pushing the limits of what’s possible, I’m not sure that this is the future that mountain biking needs, or frankly deserves.