Xbox is preparing to bring ads to cloud gaming

Xbox appears to be laying the groundwork for ads in its cloud gaming service, according to a new report from Windows Central.

The outlet spotted reports from several users who were met with a pop-up while launching games on Xbox Cloud Gaming, warning of “1 hour of ad-supported play time per session.” That’s notable, because while Xbox Cloud Gaming is currently included with all tiers of Xbox Game Pass, none of those subscriptions offer an ad-supported option — at least not yet.

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