Apple edges past Samsung to remain top smartphone vendor

The global smartphone market expanded in Q4 2025 as leading vendors drove growth across major regions despite rising component costs beginning to pressure parts of the industry, according to new research by Omdia.

Omdia said the global smartphone market grew by 4 per cent year on year in the fourth quarter of 2025, supported by seasonal demand and improved inventory discipline.

The research showed that growth was concentrated among leading vendors, including Apple and Samsung, across key regions worldwide.