Why Luxury SUVs Are the New Status Symbol for Successful People

You know something’s changed when the “dream car” in the driveway has three rows, a roof box, and crushed Goldfish crackers in the back. By late 2025, trucks and SUVs are on pace to make up about 82% of new-vehicle retail sales in the U.S., leaving traditional cars and sports coupes fighting over scraps. That’s not a blip; it’s the market telling you what real lives actually need. 82% of new-vehicle retail sales is a landslide, not a trend.

At the top of that heap sits the luxury SUV. Analysts...