The answer to AI in music isn’t suppression. It’s data

When the NFL and Apple Music announced Bad Bunny as the 2026 Super Bowl half-time show headliner, the choice surprised some. But to anyone tracking the data over the past few years, it was inevitable. In 2022, Bad Bunny’s Un Verano Sin Ti redefined the market, driving Latin music’s streaming growth to new heights. It later became the first Spanish-language album nominated for Grammy Album of the Year. The takeaway is simple: When you have accurate, real-time data, you don’t guess where culture is going, you know.