Samsung Electronics boss says it's betting on AI that blends into the background, not spectacle

Simon Sung, the CEO of Samsung Electronics Europe.

Samsung Electronics

• Samsung has a very different AI strategy from the likes of OpenAI.
• The company develops AI for consumer products like kitchen appliances and its smartphone assistant.
• Samsung Electronics' Europe boss says it's focusing on AI that provides "every day value rather than novelty."

In an AI market full of spectacle and hype, Samsung says it's trying to blend in.

Simon Sung, the CEO of Samsung Electronics Europe...