The post-pandemic era has sent the high-end watch market into a slump that analysts say could last a decade

Besides top brands like Rolex, virtually all luxury watch makers struggled in 2025, according to Claudia D'Arpizio, a partner at Bain.

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• After a COVID-era surge, the luxury watch market is mired in a hangover that could last years.
• High-end watch prices have tumbled from their latest peak, with most brands seeing a dip.
• Analysts say the pandemic watch boom was a once-in-a-lifetime event that's unlikely to be repeated.

The...