Get ready for an adtech IPO rebound
Consumers are spending more than ever on mobile apps.
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- The "year of mobile" may finally be upon us.
- Mobile adtech firm Liftoff filed to go public this week.
- Industry experts predict other mobile ad firms will follow, ending an adtech IPO drought.
Could the adtech IPO drought be coming to an end?
This week, Blackstone-backed mobile adtech firm Liftoff filed to go public in the US, potentially ending a yearslong...