Pac-12 football: Our deep dive into attendance trends for the 12 legacy schools, before and after realignment
Back in the roiling summer of 2022, UCLA officials leaned into the opportunity to boost home attendance as one of several reasons for leaving the Pac-12 and joining the Big Ten. After all, the Bruins would play three or four home games per year against midwestern schools with thousands of alumni in Southern California. They would leap at the chance to see their favorite team in person and help fill the half-vacant Rose Bowl.
But two years into the new era, the situation hasn’t unfolded as the Bruins hoped.