Inside Selkirk's high-tech pickleball lab, where they use a 'performance cannon' and 'Thor's hammer' to make top-of-the-line paddles

One of the many machines in the Selkirk Lab is the "durability cannon," nicknamed Mjölnir after Thor's hammer.

Selkirk Sport

• Selkirk is a leading pickleball equipment brand founded by two brothers and their dad in 2014.
• As the sport has exploded, so has the competition. The brothers stay ahead by investing heavily in R&D.
• I toured Selkirk's million-dollar innovation lab, which features a CT scanner, durability cannon, and other machines.

Selkirk isn't just producing pickleball paddles.