Ads coming to ChatGPT for some US users as OpenAI seeks to generate new revenue

OpenAI said Friday that it would start rolling out ads in ChatGPT to some U.S. users, as the company aims to generate more revenue ahead of a highly anticipated initial public offering.

The company said it plans to start testing ads in the coming weeks in the U.S. for users on its free and lower-priced Go tiers, while its Plus, Pro, Business and Enterprise subscriptions will not include ads.

"We plan to test ads at the bottom of answers in ChatGPT when there's a relevant sponsored...