Fast fashion: why changes in return policies don’t do enough to address environmental damage

Around 40% of online shopping globally is driven by impulse buying. JadeThaiCatwalk/Shutterstock

Online fashion retailer Asos recently introduced additional fees for customers who return lots of items, marking a significant shift in the fast fashion model that has relied on free, frictionless return policies as a key competitive advantage.

And now the fashion retailer has introduced a new tool to show shoppers exactly what their return rate is, and if they are about to incur a fee. The...