ChatGPT is getting ads. Sam Altman once called them a 'last resort.'

Sam Altman visits Jimmy Fallon.

: Todd Owyoung/NBC via Getty Images

• OpenAI is officially preparing to test ads in ChatGPT.
• The move comes as the AI company looks to increase revenue amid $1.4 trillion in spending commitments in the coming years.
• CEO Sam Altman once portrayed ads as "a last resort" business model for the company before softening his stance.

Netflix famously backtracked on its stance toward ads. Now, OpenAI is following suit.

The AI pioneer announced that ads are coming to ChatGPT ...