Want more people to use public transit? Make it safer

If a City is going to operate a multimodal transportation system, then it helps to understand the motivations of people who continue to choose personal cars for their short trips. 

Bicycle advocates often talk about this in terms of “bike trips not taken” because of a lack of quality infrastructure. Survey after survey shows that many people opt out of cycling because of gaps in the bike lane network, busy intersections to cross, or other real or perceived pain points. And case study...