How Reddit, TikTok, and AI are changing the game for substance use researchers

When you think of tools for studying substance use and addiction, a social media site like Reddit, TikTok, or YouTube probably isn’t the first thing that comes to mind. Yet the stories shared on social media platforms are offering unprecedented insights into the world of substance use.

In the past, researchers studying peoples’ experiences with addiction relied mostly on clinical observations and self-reported surveys. But only about 5% of people diagnosed with a substance use disorder seek formal treatment.