Gen Z’s pursuit of the #RichTok lifestyle sends them to social media for investing advice

Gen Z loves #RichTok — and they love being rich. Mash them together and you get a generation that overwhelmingly turns to social media for investing advice as they seek the most elusive thing of all for the young: financial independence.

Social media ranked the top reason 55% of Gen Z and 44% of millennial investors say they got into investing, according to a survey of 300,000 investors over five years by the Oliver Wyman Forum. 

In their search for alternative pathways toward financial security...