The gap between vehicles Canadians search, buy

Canadian car shoppers are prioritizing value over prestige heading into 2026, according to new year-end data.

AutoTrader’s report showed a widening gap between what Canadians search for and what they ultimately buy, signalling a reset in consumer demand patterns likely influenced by economic conditions.

While performance and luxury models such as the Ford Mustang, Chevrolet Corvette and Porsche 911 continue to attract attention online, none made AutoTrader’s Top Sold list for 2025.