IKEA launches pop-up furniture shop in Roblox game

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add classic IKEA designs to their virtual homes.

For a limited time, players of the platform's life-simulation game Welcome to Bloxburg will be able to visit the Bloxburg Fancy Furniture Store and pick up recognisable IKEA items such as the Brännboll inflatable gaming chair and stuffed toy shark Blåhaj.

These products can then be used to furnish spaces within the game...