Heinz creates fry box with built-in ketchup compartment to "make dipping effortless"

US food brand Heinz has unveiled the Heinz Dipper, a French fry box with a built-in ketchup compartment for dipping on-the-go.

Described as the "future of dipping", the Heinz Dipper was created to tackle the mess associated with eating fast food while on the move.

Heinz has created the promotion the Heinz Dipper

The promotional container has the distinctive form and colour of a typical fries box, but with the addition of a pocket-like compartment that protrudes to create a neat pouch for ketchup or mayonnaise.