Nike was the fastest-growing shoe brand on StockX last year — and it wasn't because of a sneaker

Nike released the ReactX Rejuven8 in early 2025.

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• Nike was the fastest-growing shoe brand on StockX in 2025.
• It wasn't a sneaker that fueled a 5,811% growth in Nike shoe trades from 2024 to 2025.
• Nike's athlete-focused strategy, under CEO Elliott Hill, is showing up in more than its sneakers.

Nike expanded its resale dominance beyond sneakers in 2025.

Online reselling platform StockX said Nike was its top-selling sneaker brand in 2025 ...