Shadowfax targeting D2C brands to diversify beyond large marketplaces: CEO Abhishek Bansal

Shadowfax is shifting focus to direct-to-consumer brands and smaller retailers to reduce reliance on a few large clients, while investing in sales teams . The D2C segment is growing in triple digits year-on-year (YoY) for Shadowfax and is expected to play a significant role in lowering customer concentration over the next four to five years.