Through All The Changes, Red Gerard Has Remained Himself

From the outside, it seemed like it happened all at the same time.

Red Gerard, one of snowboarding’s few household names, recently got a new outerwear sponsor. And a new energy drink sponsor. And finally, a new board sponsor, after his departure from Burton, took him away from the only board, boots, and bindings he had known in his career.

“You would like to space out your moves, more ideally, but I think you can’t really go that way,” he said. “I think looking at the positive side of doing this...