In the U.K., Reddit is king

Reddit is now the fourth most visited social media platform in the U.K., overtaking TikTok. 

The online discussion platform has seen immense growth over the past two years, reaching 88% more internet users in the U.K., thanks to a combination of shifting search algorithms and social media habits. 

Three in five Brits now encounter the site while online, according to Ofcom, up from a third in 2023. The U.K. now has the second largest user base behind the U.S., according to company records shared with the Guardian.