Creator income inequality is rising as top influencers rake in big paydays from brands

Top creator Jimmy Donaldson, a.k.a. MrBeast, at the "Beast Games" season 2 premiere.

JC Olivera/Variety via Getty Images

• Creator income inequality is rising, with the top 1% earning 21% of brand spending, per new CreatorIQ data.
• The trend has continued in each of the last two years.
• Big brands often favor top creators, making it harder for smaller influencers to compete.

Creators are raking in the ad dollars — but the wealth is being shared less and less equally.