Marketing in 2026: Why Unified Performance Systems Outperform

If you’ve been in a growth review lately, you’ve probably felt the tension. Spending is up. Demand is still there. But every individual channel looks worse than it did two years ago. Meta CPMs keep climbing. Google feels less predictable by the quarter. SEO traffic flattens even when rankings hold. Leadership asks the same question in different ways: “Why doesn’t any single lever work like it used to?”

Here’s the thing. That question assumes performance still lives inside channels. It doesn’t.