The hottest neo-soul artist on Spotify doesn’t exist

There’s a whole other internet out there, folks. Prior to today, I had never heard of up-and-coming neo-soul act Sienna Rose before, but based on social media today, it seems a lot of people had—she’s got three songs in the Spotify top 50 and boasts a rapidly rising listener count that’s already well into the millions. She is also, importantly, not real. That’s right, the so-called “anonymous” R&B phenom with no social media presence, digital footprint, or discernible personal traits is AI generated.