Evolution and Experience: A Conversation With Porsche Canada President & CEO Trevor Arthur

Performance, experience, and customization are talking points that have been at the core of Porsche for years. The touch, feel, and sound of their cars makes the brand immediately recognizable even without spotting badges or its iconic silhouette. That said, Porsches of the 21st century continue to embrace modernity — as any good automaker must — bringing with it a slew of new models both electrified and petrol-fuelled to satisfy a new generation of Porsche owners without offending or neglecting its already-loyal following.