OpenAI reportedly readies lengthy Super Bowl commercial

OpenAI is planning to run a Super Bowl ad again this year — reportedly shelling out millions of dollars in an effort to win the budding AI wars.

The Wall Street Journal reported, citing "people familiar with the matter," that the company was set to purchase a 60-second ad during the big game in February. That is surely an expensive decision from OpenAI.

Variety reported that Super Bowl 2026 commercials had sold out before the NFL season even started, with NBCUniversal — this year's broadcaster ...