Algorithms killed taste. Lulu and Georgia wants to bring it back to life

A cozy, neutral sameness defines our era of interior design. Velvet sofas. Bouclé armchairs. All-white living rooms. Beds layered with fluffy faux-fur blankets. Calming sage green kitchen cabinets. You see it in furniture catalogs, social media feeds, perhaps even your own home. And we’ve got algorithms to thank.

A decade ago, social platforms shifted from chronological feeds to algorithmic ones, optimized to show users what they were most likely to engage with. As many cultural critics have pointed out...