Apple leads global smartphone market with 20% share in 2025, says Counterpoint

Global smartphone shipments rose 2 per cent year-on-year in 2025, lifted by stronger demand and economic momentum in emerging markets, Counterpoint Research said on Monday.

Apple led the market with a 20 per cent share, the largest among the top five brands, supported by solid demand in emerging and mid-sized markets and strong sales of the iPhone 17 series, said Counterpoint analyst Varun Mishra.

Manufacturers pulled shipments forward early in the year to get ahead of tariffs...