5 shifts every modern leader must make to build trust in the age of skepticism

Trust used to be the benefit of the doubt. Now it is the battle to be won.

Recently, I asked a CEO client why she didn’t want to speak on a panel her team had been invited to. Her answer? “I’d rather the company speak for itself. I don’t want to make it about me.” That hesitation is common. Many leaders assume visibility is self-serving. But today, staying behind the scenes isn’t humility. It’s a risk.

When nearly 70% of people believe business leaders intentionally mislead the public...