This one key insight will change how you think about change

It’s become almost a cliché to talk about how consistently organizational change fails. Study after study finds that roughly three-quarters of change efforts don’t achieve their objectives. There are underlying forces that work against us adapting to change—including synaptic, network and cost effects—that lead to resistance. 

Another problem lies in how we study change itself. Typically, researchers at an academic institution or a consulting firm interview executives that were involved...