YouTube TV set to lead US pay-TV by 2027

YouTube TV is on course to overtake traditional pay-TV giants Charter and Comcast, becoming the largest pay-TV operator in the United States by 2027, according to new forecasts from Omdia. 

This would mark the first time a virtual pay-TV provider claims the top market position.

Omdia’s analysis underscores the rapid growth trajectory of YouTube TV and its continued expansion into traditional pay-TV territory. 

At the end of 2025, Charter held 11.4 million subscribers...