Shaquille O’Neal Launches Basketball-Themed Addition to His Candy Brand

Shaquille O'Neal's business partnerships are all over the map, including in the snack world. The legendary big man launched his Shaq-A-Licious oversized fruit gummies with Hershey in 2024.

Since then, O'Neal has expanded his line to include sour varieties and gummies shaped like basketball sneakers. To start 2026, Shaq-A-Licious has dropped its new "SLAMS" gummies, which are meant to provide a "multisensory" experience for customers, who can "dunk" the gummy balls into the pieces shaped like rings.