Reformation CEO Hali Borenstein on Centering Sustainability and Taking Risks

Hali Borenstein knew early on that she would end up in the retail sector, but took a detour before she got into the business. She started her career in consulting, at Bain & Company “to really just learn how to solve problems,” she says. After attending business school, she landed in merchandising at a children’s clothing company, where she says learned a lot, but eventually began thinking beyond the typical model.

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“I was at this conventional company...