This THC beverage took off as people drank less alcohol. Now it could disappear.

Nowadays was founded in 2023 by CEO Justin Tidwell and Anthony Puterman.

Nowadays

• Nowadays THC beverage brand faces a potential ban under a bill set to go into effect in November
• Data has found that demand for alcohol alternatives is growing among adults.
• Nowadays CEO Justin Tidwell said he has less than a year to convince regulators to amend the bill.

What began as weed crumbs mixed into water is becoming a go-to drink of choice for adults who want a different kind of buzz than alcohol offers.